| Votes | Average | |
| Males | 274,628 |  8.7 |
| Females | 46,461 |  8.5 |
| Aged under 18 | 5,074 |  8.9 |
| Males under 18 | 4,078 | 8.9 |
| Females under 18 | 956 | 8.7 |
| Aged 18-29 | 196,448 | 8.8 |
| Males Aged 18-29 | 166,534 | 8.8 |
| Females Aged 18-29 | 28,859 | 8.6 |
| Aged 30-44 | 103,827 | 8.6 |
| Males Aged 30-44 | 89,130 | 8.6 |
| Females Aged 30-44 | 13,618 | 8.4 |
| Aged 45+ | 16,056 | 8.0 |
| Males Aged 45+ | 13,198 | 8.0 |
| Females Aged 45+ | 2,646 | 7.7 |
| IMDb staff | 60 | 8.3 |
| Top 1000 voters | 882 | 8.2 |
| US users | 90,251 | 8.6 |
| Non-US users | 216,379 | 8.7 |
| IMDb users | 380,792 | 8.7 According to our target audience research, for popular slasher movies (seven) the most popular audience is Males aged under 18. We can use this to set our target audience. |
Friday 16 December 2011
Target audience research.
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