Friday 16 March 2012

Question 4 -target audience

Identifying the target audience for a film is important because it helps you create your film to fit in with what that specific audience would want to see.
Below are the user ratings and certificate of 5 films that are similar to our own, I can analyse these and then from the information, work out a target audience and certificate for our own film.

A nightmare on elm street (2010) - certificated 18 - contains strong bloody violence and threat.


VotesAverage
Males  29,631 5.1
Females  5,322 5.4
Aged under 18  1,417 6.0
Males under 18  1,025 5.9
Females under 18  381 6.5
Aged 18-29  22,213 5.3
Males Aged 18-29  18,396 5.2
Females Aged 18-29  3,688 5.5
Aged 30-44  10,230 4.8
Males Aged 30-44  9,088 4.9
Females Aged 30-44  1,067 4.8
Aged 45+  1,120 4.8
Males Aged 45+  961 4.7
Females Aged 45+  146 5.1
Top 1000 voters  343 4.7
US users  10,914 5.1
Non-US users  21,546 5.1
IMDb users  37,660 5.1


VotesAverage
Males  29,631 5.1
Females  5,322 5.4
Aged under 18  1,417 6.0
Males under 18  1,025 5.9
Females under 18  381 6.5
Aged 18-29  22,213 5.3
Males Aged 18-29  18,396 5.2
Females Aged 18-29  3,688 5.5
Aged 30-44  10,230 4.8
Males Aged 30-44  9,088 4.9
Females Aged 30-44  1,067 4.8
Aged 45+  1,120 4.8
Males Aged 45+  961 4.7
Females Aged 45+  146 5.1
Top 1000 voters  343 4.7
US users  10,914 5.1
Non-US users  21,546 5.1
IMDb users  37,660 5.1


Votes
  Average
 29,631
http://i.media-imdb.com/images/rating/blue.gif 5.1
 5,322
http://i.media-imdb.com/images/rating/red.gif 5.4
 1,417
http://i.media-imdb.com/images/rating/neutral.gif 6.0
 1,025
http://i.media-imdb.com/images/rating/blue.gif 5.9
 381
http://i.media-imdb.com/images/rating/red.gif 6.5
 22,213
http://i.media-imdb.com/images/rating/neutral.gif 5.3
 18,396
http://i.media-imdb.com/images/rating/blue.gif 5.2
 3,688
http://i.media-imdb.com/images/rating/red.gif 5.5
 10,230
http://i.media-imdb.com/images/rating/neutral.gif 4.8
 9,088
http://i.media-imdb.com/images/rating/blue.gif 4.9
 1,067
http://i.media-imdb.com/images/rating/red.gif 4.8
 1,120
http://i.media-imdb.com/images/rating/neutral.gif 4.8
 961
http://i.media-imdb.com/images/rating/blue.gif 4.7
 146
http://i.media-imdb.com/images/rating/red.gif 5.1
 343
http://i.media-imdb.com/images/rating/neutral.gif 4.7
 10,914
http://i.media-imdb.com/images/rating/neutral.gif 5.1
 21,546
http://i.media-imdb.com/images/rating/neutral.gif 5.1

IMDb users
 37,660
http://i.media-imdb.com/images/rating/neutral.gif 5.1


The user ratings from this film show that the biggest audience for the film is males between the age of 18 and 29 as they are the groups that voted mostly on the film.


Halloween (2007) - certificated 18 - contains strong bloody violence and horror.


 38,906
http://i.media-imdb.com/images/rating/blue.gif 6.0
                     Females
 5,373
http://i.media-imdb.com/images/rating/red.gif 5.9
 703
http://i.media-imdb.com/images/rating/neutral.gif 6.5
 581
http://i.media-imdb.com/images/rating/blue.gif 6.5
 118
http://i.media-imdb.com/images/rating/red.gif 6.2
 26,717
http://i.media-imdb.com/images/rating/neutral.gif 6.1
 23,267
http://i.media-imdb.com/images/rating/blue.gif 6.1
 3,348
http://i.media-imdb.com/images/rating/red.gif 6.2
 14,759
http://i.media-imdb.com/images/rating/neutral.gif 6.0
 13,113
http://i.media-imdb.com/images/rating/blue.gif 6.0
 1,562
http://i.media-imdb.com/images/rating/red.gif 5.6
 2,018
http://i.media-imdb.com/images/rating/neutral.gif 5.6
 1,701
http://i.media-imdb.com/images/rating/blue.gif 5.6
 293
http://i.media-imdb.com/images/rating/red.gif 5.4
 486
http://i.media-imdb.com/images/rating/neutral.gif 5.6
 20,912
http://i.media-imdb.com/images/rating/neutral.gif 6.1
 22,052
http://i.media-imdb.com/images/rating/neutral.gif 6.0
IMDb users
 50,623
http://i.media-imdb.com/images/rating/neutral.gif 6.0

the user ratings for this film show that the largest audience was males aged 18-29.


Friday the 13th (2009) - certificated 18 - contains strong bloody violence and strong sex.


Votes
Average
 30,015
http://i.media-imdb.com/images/rating/blue.gif 5.5
 4,221
http://i.media-imdb.com/images/rating/red.gif 5.4
 983
http://i.media-imdb.com/images/rating/neutral.gif 5.9
 769
http://i.media-imdb.com/images/rating/blue.gif 5.8
 212
http://i.media-imdb.com/images/rating/red.gif 5.9
 21,484
http://i.media-imdb.com/images/rating/neutral.gif 5.6
 18,490
http://i.media-imdb.com/images/rating/blue.gif 5.7
 2,898
http://i.media-imdb.com/images/rating/red.gif 5.6
 10,546
http://i.media-imdb.com/images/rating/neutral.gif 5.3
 9,544
http://i.media-imdb.com/images/rating/blue.gif 5.3
 941
http://i.media-imdb.com/images/rating/red.gif 5.0
 1,186
http://i.media-imdb.com/images/rating/neutral.gif 5.2
 1,038
http://i.media-imdb.com/images/rating/blue.gif 5.2
 135
http://i.media-imdb.com/images/rating/red.gif 5.7
 423
http://i.media-imdb.com/images/rating/neutral.gif 5.1
 12,433
http://i.media-imdb.com/images/rating/neutral.gif 5.6
 20,431
http://i.media-imdb.com/images/rating/neutral.gif 5.4

IMDb users
 38,181
http://i.media-imdb.com/images/rating/neutral.gif 5.


The main audience for this film was again males aged 18-29.

Storm Warning (2007) - certificated 18 - contains strong gory violence


Votes
Average
 2,451
http://i.media-imdb.com/images/rating/blue.gif 5.8
 266
http://i.media-imdb.com/images/rating/red.gif 5.4
 23
http://i.media-imdb.com/images/rating/neutral.gif 6.8
 21
http://i.media-imdb.com/images/rating/blue.gif 6.8
 2
http://i.media-imdb.com/images/rating/red.gif 6.6
 1,175
http://i.media-imdb.com/images/rating/neutral.gif 5.9
 1,042
http://i.media-imdb.com/images/rating/blue.gif 5.9
 127
http://i.media-imdb.com/images/rating/red.gif 6.0
 1,277
http://i.media-imdb.com/images/rating/neutral.gif 5.8
 1,166
http://i.media-imdb.com/images/rating/blue.gif 5.8
 107
http://i.media-imdb.com/images/rating/red.gif 4.7
 234
http://i.media-imdb.com/images/rating/neutral.gif 5.7
 204
http://i.media-imdb.com/images/rating/blue.gif 5.7
 25
http://i.media-imdb.com/images/rating/red.gif 5.9
 130
http://i.media-imdb.com/images/rating/neutral.gif 5.7
 532
http://i.media-imdb.com/images/rating/neutral.gif 6.0
 2,129
http://i.media-imdb.com/images/rating/neutral.gif 5.8

IMDb users
 3,137
http://i.media-imdb.com/images/rating/neutral.gif 5.


The main audience for this film is again males aged 18-29, closely followed by males aged 30-44.

The Shrine (2010) - certificate 18 - contains strong gory violence.

VotesAverage
Males  2,047 5.4
Females  489 6.0
Aged under 18  47 6.5
Males under 18  34 6.5
Females under 18  12 6.7
Aged 18-29  1,289 5.6
Males Aged 18-29  979 5.6
Females Aged 18-29  301 6.0
Aged 30-44  1,010 5.4
Males Aged 30-44  860 5.4
Females Aged 30-44  145 5.9
Aged 45+  188 5.3
Males Aged 45+  158 5.2
Females Aged 45+  28 6.8
Top 1000 voters  62 5.0
US users  612 5.9
Non-US users  1,671 5.3
IMDb users  2,679 5.

Votes
Average
 2,047
http://i.media-imdb.com/images/rating/blue.gif 5.4
 489
http://i.media-imdb.com/images/rating/red.gif 6.0
 47
http://i.media-imdb.com/images/rating/neutral.gif 6.5
 34
http://i.media-imdb.com/images/rating/blue.gif 6.5
 12
http://i.media-imdb.com/images/rating/red.gif 6.7
 1,289
http://i.media-imdb.com/images/rating/neutral.gif 5.6
 979
http://i.media-imdb.com/images/rating/blue.gif 5.6
 301
http://i.media-imdb.com/images/rating/red.gif 6.0
 1,010
http://i.media-imdb.com/images/rating/neutral.gif 5.4
 860
http://i.media-imdb.com/images/rating/blue.gif 5.4
 145
http://i.media-imdb.com/images/rating/red.gif 5.9
 188
http://i.media-imdb.com/images/rating/neutral.gif 5.3
 158
http://i.media-imdb.com/images/rating/blue.gif 5.2
 28
http://i.media-imdb.com/images/rating/red.gif 6.8
 62
http://i.media-imdb.com/images/rating/neutral.gif 5.0
 612
http://i.media-imdb.com/images/rating/neutral.gif 5.9
 1,671
http://i.media-imdb.com/images/rating/neutral.gif 5.3

IMDb users
 2,679
http://i.media-imdb.com/images/rating/neutral.gif 5.

The main audiences for this film were males aged 18-29 and males aged 30-44.




From the user ratings, it's clear that this sort of horror film appeals mainly to males aged 18-29, probably because of the age rating that it is this age and because males tend to watch horror movies more than females.
This target audience would also fit in with the movie that i watched, Nightmare on Elm Street, as the victims within the film are/look within the age group of 18-29 so the target audience would be able to relate well with the characters in the film, therefore making it scarier.

 



I would give our film a rating of 18. Not only for the fact that our target audience would be 18-29 year olds but also for the fact that the 5 films that i researched all had a certificate of 18. On the bbfc website, the certificate 18 is one that can show "any detailed portrayal of violent or dangerous acts" and as our film is a slasher it will contain those.

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